Ralph Lauren
Ralph Lauren has been an iconic fashion brand since launching their first line of neckties in 1967. Since then, the fashion house has gained a following of millions of brand enthusiasts around the world. The Ralph Lauren mobile app helps these loyalists shop the latest collections, and stay engaged with editorial + interactive content. The previous version of the app was outdated and riddled with UX challenges causing low user retention and poor conversion. We partnered with Ralph Lauren to reimagine the app's UX from the ground up, modernizing the shopping flow and rethinking key features like interactive content to keep customers engaged. The new RL app is now available on the App Store and Google Play.
Global Users
Average App Rating
Reviews
Key Features
Keeping Brand Enthusiasts Engaged
Personalized Feed
Immersive editorial content accessible from the home screen can be filtered based on the user’s gender and style interests.
Rich & Interactive Editorial Content
Brand enthusiasts have a new way to engage with
Ralph Lauren through behind-the-scenes editorial content and community polls, found only in the app.
Streamlined Browsing & Filtering
A Cleaner Shopping Experience
The new UI puts collection and product imagery front and center, breathing life into the previously dense product listing pages from the old mobile app.
Auto-Remembered Filters
For logged in users, the app learns their typical filters (e.g. gender and size for tops and bottoms) so they don't have to re-enter filters each time they launch the app to shop.
Flexible Design System
We created an atomic, scalable design system that bridges the gap between Ralph Lauren’s mobile app, website, and other digital channels. The system standardizes base molecules like typography and buttons, and scales up to full content modules + IX patterns. The result is a consistent user experience that makes customers feel at home across multiple languages, screen sizes and platforms.
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