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Idition (“edition”) is a new kind of digital collectible that connects fans with their favorite artists, brands and celebrities. When purchasing event tickets or merchandise, fans can opt to include an Idition collectible to commemorate their purchase. Iditions also unlock special benefits like video or song clips, exclusive online events, presale access or discounts. We helped Idition conceptualize, validate and design their MVP product, craft a vibrant brand, and create their consumer-facing website.

The modern day "ticket stub"

Iditions are the first of their kind digital collectibles for the modern age, officially approved by the artist or brand. The visual design signifies the authenticity of the digital collectible itself. Each has a number, in the order redeemed, allowing top fans to show off their place in the fan community.

Unlock exclusive benefits

Through the Idition app, fans can access special benefits like live streams, discounts of swag, video clips and media downloads. Fans stay engaged as the countdown ticks until their exclusive benefit becomes available.

A vibrant brand

Inspired by the artists and events fans connect with on the platform, the Idition brand is vibrand and electric. The logo combines the letter “i” along with the ▶ symbol, universal for play, to form the Idition figure representative of a fan. We crafted the brand image and scaled the system up, applying it to the product UI, marketing site and materials, and a brand guidelines center for internal and external use.

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Ready to bring your vision to life?

Ready to bring your vision to life?

Ready to bring your vision to life?

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