Idition (“edition”) is a new kind of digital collectible that connects fans with their favorite artists, brands and celebrities. When purchasing event tickets or merchandise, fans can opt to include an Idition collectible to commemorate their purchase. Iditions also unlock special benefits like video or song clips, exclusive online events, presale access or discounts. We helped Idition conceptualize, validate and design their MVP product, craft a vibrant brand, and create their consumer-facing website.
Inspired by the artists and events fans connect with on the platform, the Idition brand is vibrand and electric. The logo combines the letter “i” along with the ▶ symbol, universal for play, to form the Idition figure representative of a fan. We crafted the brand image and scaled the system up, applying it to the product UI, marketing site and materials, and a brand guidelines center for internal and external use.