EarnBetter offers free career advice, resume creation and job application help to individuals who are laid off or unemployed. It's sponsored by partner banks and lenders, as a service to help their customers get back on their feet during tough times, when they may be missing payments. We worked with EarnBetter to bring their idea to life, designing and developing their MVP onboarding experience, website, and co-branded materials with financial institution partners.
As an early stage startup, it's important that EarnBetter's brand balances approachability for end users, and professionalism for potential bank partners. We helped them create a minimum viable brand system for use in their MVP product and marketing materials, smartly deploying capital while setting them up to scale in the future.